Dynam Welcomes Catherine Welsh picture

With more than five years' experience working within the public relations industry, Catherine joins the Dynam team as a digital marketing executive offering experience across digital, PR and design.

Catherine’s role is to perform platform and online behaviour analysis, and develop and implement digital strategies including influencer marketing, content creation, budget optimisation and analytics tracking.

An expert in engagement for organic and paid-for social media, Catherine also has experience of video production and editing for social platforms, particularly on image-led platforms, such as Facebook, Instagram, Snapchat and Pinterest.

Graduating with a diploma in Visual Communications and Digital Media, she is always on the look-out for the latest trends and technologies which can be used to disrupt the notorious scroll in the online world.

Catherine considers herself a life-long learner, which is one of the reasons the digital industry really caught her attention for a career. As a self-proclaimed digital geek, she loves how the industry is constantly changing and developing, and really thrives in this exciting environment.

Her previous clients have included VELUX, ALDI, Andy Murray’s Cromlix Hotel, Caledonian Sleeper, Estonian Government, Energy Saving Trust, Scottish Development International, Ulster Weavers and Jacobite Cruises.

Outside of work Catherine enjoys travel, photography, food and the arts. Usually she’ll try to combine all of those interests - a new country visited each year, a new recipe for her cookbook, and as much art as she can absorb!