Social media is more than cute animal videos and Saturday night selfies! picture

Today is Social Media Day! Last year there were 2.1 billion social media users around the globe and this is set to grow to 2.5 billion by 2018. Social media is here to stay, and from a business perspective, it’s the smart thing to know how to use it.

Some people dismiss social media as a credible business platform, seeing it as nothing more than a lightweight showcase for cute animal videos and Saturday night selfies. But take a closer look, and you’ll see that for many business and marketing professionals, social media now plays a huge role in purchasing decisions. So we wanted to share with you a few facts and figures to help you understand its importance - and how you can use it as a resource to grow your business.

Are you on Instagram? Instagram has just been voted the most important social media platform by young adults - followed by Twitter and Facebook.

Do you use social media for prospecting, nurturing relationships and closing deals? If not, consider this: 74% of sales people who beat their 2014 quota by 10% or more say it’s because they have an excellent understanding of how to use social media for those specific objectives.

This might be the time to step up on social media and perfect your strategy, because 84% of Managing Director’s say they use social media to help make purchasing decisions.

48% of businesses identified “developing our social media strategy” as one of their top marketing challenges. Are you one of them? It may help to know that you’re not alone - and Dynam can help!

Dynam runs targeted clear thinking workshops for an increasing number of clients on a range of topics, including online marketing strategy. If you’d like to get to grips with social media and harness its power to take your business forward, contact us now for more information.