Dynam, Inverness | Design, Web, Events and Marketing

Atholl Estates is one of Scotland’s best known Highland estates, located in Perthshire with offices in Blair Atholl. The estate is centred around the famous landmark of Blair Castle.

In the past, the Estate and Castle have appeared as two separate entities. The brief was to create a strong brand that encompasses both, places the Castle within the Estate and at the same time addresses sub brands for all the various Estate product offers, including caravan and camping, pony trekking, corporate events and weddings.

We created a strong over-arching brand for Atholl Estates alongside sub brands for Blair Castle and all the other Estate offers. The brand has been very effective in positioning the Castle within the Estate and marketing the Estate as a quality destination for niche corporate and rural activity markets.