Dynam, Inverness | Design, Web, Events and Marketing

When Caithness Chamber of Commerce was preparing to launch its Invest Caithness initiative, Dynam was commissioned to design and build the brand.

This is an initiative designed to promote the local area to two distinct markets. Firstly, it aims to encourage local businesses and individuals to commit their skills, resources and economic development potential to the area where they live and work. Secondly, it works to position Caithness as an essential destination for inward investors and visitors.

In response to the brief, Dynam created a strong logo partnered with the strapline Switch onto the potential. The I and C in this icon appear as a power switch, indicating the huge opportunities available in Caithness, to the target markets. The power switch conveys the accessibility of the proposition for businesses and individuals who make the decision to commit their resources to the development of this exciting region.