Marketing Literature
- Design and Concept
- Production
- Photography
- Copywriting
- Illustration
Dynam believes in clear thinking – it’s our first principle, our defining characteristic, whatever brief lands on the desk. For marketing literature, we concentrate on defining what we are trying to communicate to our target market, and working out how the literature can achieve it. It’s an approach that cuts through design for its own sake, or words that sound good, but don’t tie in with marketing objectives. It interrogates every aspect of the job – from concept and design, to copywriting, visual style and production.
The clear thinking dynamic can revolutionise existing campaigns and broaden the range of a clean slate. What begins as an advert can transform into a monthly newsletter; a promotional brochure can be the sparking point for a website. Dynam determines the strategic objective, then binds clear thinking to focused creativity and practicality – and delivers the most powerful, cost-effective package that builds your brand, raises awareness, increases sales and drives enquiries towards conversion.
From product brochures to direct mail, newsletters to annual reports, public sector policy documents to inventive PR materials, Dynam matches the right communication skills to the task – drawing on copywriting, graphics and typography, photography and illustration – and eye-catching formats that grab attention.
As well as intelligent design, innovative thinking and a practical ability to stay within budget and on deadline, our skills package also incorporates wide-ranging technical expertise, such as commissioning and directing photography and illustrations, and excellent production management knowledge.
Making sure the initial creative concepts are fully realised demands quick thinking and stringent attention to detail when a job goes into the print and production phases. Dynam’s clear thinking meets 20/20 vision for proof reading, colour proofing and liaison with the printer to ensure a high quality end product, efficient distribution systems – and a professional conclusion to the job.
