Dynam, Inverness | Design, Web, Events and Marketing

Moray Coast Veterinary Group is a multi-disciplinary practice, providing expert, comprehensive care and treatment services to clients throughout the Moray Coast area.

Dynam was commissioned to rebrand the Group and the new identity is being rolled out across the full range of media including marketing materials, signage and web.

To meet the brief, Dynam designed an illustrative, warm and approachable brand. The nature of the business demands that the brand performs strongly at several levels. It should reassure adults, children and family users that this is a place where their pet will be looked after. By the same token, the brand should instil confidence in farmers with valuable livestock, who need to know that the Group can protect their investment. All these brand values were expressed through the style and marque created. The brand values then had to be carried through to the web design process. We created simple and fresh web layouts designed to accommodate a lot of information that could be easily updated by the client. The photographs, user-friendly text and testimonials all helped to communicate the friendly, knowledgeable and expert nature of the practice.