Highland Business Solutions Branding and Web Design
Zoe McGlinn approached Dynam for a website design to promote Highland Business Solutions –
A one-woman consultancy offering professional, practical advice for start-up businesses. The one-to-one nature of the business required a bold design to build customer confidence in a service rooted firmly on practicality, common sense and in-depth knowledge earned through experience.
Dynam developed a logo and strapline that reflected the company’s no-nonsense, hands-on approach, based on open communication leading to effective solutions. ‘Straight talking’ is supported by two white cartoon speech boxes to suggest dialogue between the company and client.
Dynam created a striking, simple colour block design based on a strong teal background with bright orange tabs and purple and white boxes to emphasise the down to earth approach, with simple propositions and call to actions in clear, concise copy lines