John Vallance Branding
John Vallance is a family owned business with over 100 years’ experience in the seafood industry. The expertise gathered over a century gives the company a strong competitive edge when it comes to buying and supplying fresh seafood and poultry to its extensive customer list.
With the recent move to a custom-built premises at the brand new Glasgow Fish Market, plus plans to expand the export market, the company decided it was time to take a fresh look at its brand.
Dynam created a marque and strapline designed to both reflect a distinguished company established in 1890, and a business operation that moves with the times. The marque, in sea-tones of blue, turquoise and white, establishes colour and graphic connections with the company business, while the fluid interplay of typefaces suggests the movement of the sea and the variety of the sea-fresh fish handled by the company. The overall feel captures the essence of John Vallance – traditional, offering personal values, yet with a distinctly international and progressive outlook.
Both the design and the quirky phrase are immediately recognisable and create a strong platform for the John Vallance brand to be successfully adapted across the media mix.
Following completion of the branding and branding guideline work, Dynam was tasked with designing and building a responsive website for John Vallance. Using a fish scale background, high impact images and the unique typeface from the logo, the website is an online reflection of the business: a modern company steeped in tradition.
The new website lets John Vallance interact much more easily with their customers, through highlighted contact details, social media media links and a news page.