Scotland Can Do SCALE Branding
Scotland CAN DO SCALE is an ambitious high growth entrepreneurial education programme in Scotland, run by Highlands and Islands Enterprise, Scottish Enterprise and the Scottish Funding Council. The programme is designed to support both start up and scale up businesses and aims to set a very high standard for this type of education in the UK and Europe. In 2015, the programme was led by Bill Aulet from the MIT Sloan School of Management and Noam Wasserman from Harvard Business School.
Dynam was asked to create a ‘Scotland Can Do SCALE’ brand which sat in line with the established 'Scotland Can Do' branding. Dynam designed the logo as an extension of the existing brand and created an eye-catching new colour palette along with some energetic 'Scaler' figures.
Once the brand was approved, Dynam could design collateral for use at a week-long intensive entrepreneurs 'camp'. This included programmes, case study booklets, information sheets, display material, signage and branded merchandise (bag, pens, notebooks and keyring).
To ensure the new ‘Scotland Can Do SCALE’ brand can achieve its full potential and is future-proofed for future use, Dynam created a Brand Book which included an extensive overview of all the brand information.