Some of Dynam’s Favourite Christmas TV Ads05 December, 2018
Christmas ads are designed to get consumers in the proper festive shopping spirit - and nobody loves a good Christmas campaign better than Dynam! Here’s the first couple in a series of top ad choices for generating that Christmassy feeling, making us laugh, and getting us to think festive thoughts!
#1 Irn Bru - The Snowman
Irn Bru and Advertising
Iru Bru’s advertising has always been hallmarked with distinctive Scottish humour and personality. In 2006, the brand took on the challenge of creating a Christmas ad - and smashed it in true bru fashion!
Irn Bru “The Snowman” Ad
Originally aired in 2006, this sideways take on The Snowman - already a festive season icon - instantly grabbed Scotland’s attention and has run during every festive season since. In its first year, the ad only got Scottish TV airtime, but fast became a Youtube hit, crossed the border and was released across the whole of the UK in 2007!
Behind Irn Bru’s Christmas Campaign
Irn Bru really wanted to do something special to mark their entry into the Christmas ad scene. Once the idea to remake the Snowman the Irn Bru way was greenlit, they enlisted the services of original Snowman composer Howard Blake and Snowman Enterprises to bring it to life. By this time, Aled Jones couldn’t quite hit the high notes anymore, so Irn Bru drafted in the help of one Scotland’s top choirboys from the prestigious St. Mary’s. The ad cost £250,000 to make.
For 2018, a long-overdue sequel has been released - taking us beyond the cliffhanger ending which has lasted over 10 years! Featuring more seasonal Scottish images, including Dundee’s V&A museum, the fight in the winter skies for the can of Irn Bru takes another dramatic and unexpected turn…
“As a big Irn Bru drinker… I absolutely love their Christmas advert! It makes me want to crack open a can (and watch my back in case a big bad snowman wants to nick my bru). In my house, it’s always a phenomenal Christmas with Irn Bru around!” - Kirsty (Marketing)
#2 Coca Cola - Holidays Are Coming
The History Of Coca Cola and Christmas Ads
For almost 90 years, Coca-Cola’s Christmas ads have been a vital part of their festive marketing strategy. In 1931, illustrator Haddon Sundblom was hired to create the portly, jolly Santa that has become so iconic today. Before the campaign, St. Nick was portrayed in many different ways and colours, usually wearing a fur coat. Since Coca-Cola’s Santa incarnation was coined, the company’s entire Christmas strategy has been built around him - and the bright red tunic and snowy beard is now the definitive Santa representation.
Coke’s “Holidays Are Coming” Ad
First released in 1995, Coke’s most famous Christmas ad, “Holidays are coming” has become a symbol of Christmas across the world - and in 2014, it was voted the UK’s favourite Christmas advertisement ever.
Behind Coke’s Christmas Campaign
Only three trucks were actually used to create the original ad, each covered with 30,000 light bulbs. It was filmed over four days in Vancouver, Canada, and featured a cast of around 40. In post-production, Industrial Light and Magic, the George Lucas owned special effects company behind Star Wars and Indiana Jones, was hired to up the magic factor - with spectacular results. As a classic vehicle - pardon the pun - for getting in all the traditional Christmas elements - Santa, the sleigh, snow, reindeer, Christmas trees, smiling children et al, it’s a hard one to beat!