Aquatera
Aquatera is an environmental and renewables consultancy based in the Orkney Islands. Founded in 2000, Aquatera provides innovative environmental and energy solutions for offshore, coastal, and land-based businesses across multiple sectors. Aquatera operates in more than 30 countries and is dedicated to helping clients around the world achieve sustainable development.
The Brief
Having worked together on various projects over the years, Aquatera approached Dynam because they required a brand refresh due to the increasing need to stand out in a competitive market. This also included creating a supporting verbal brand framework to help communicate Aquatera's vision and key messages.
Our Work
Audience Research
We held an interactive brand workshop with key stakeholders, with the findings revealing that people still liked the existing logo. Working in collaboration with the team, we designed a more contemporary logo, which introduced more modern elements whilst retaining a nod to the old one. We also worked with the team to develop a verbal brand identity that encompassed vision, mission, brand behaviour statements and key messages.
The Results
The result was a sleek modernisation of the brand, which retained its core values and heritage whilst embracing contemporary design elements and accessibility requirements. The rebrand reflects Aquatera’s commitment to sustainability and excellence, positioning the consultancy for a successful and dynamic decade ahead.
“Dynam recently worked with our environmental consultancy to help us refresh our design and messaging. We were impressed with the research, the creative team, and the insightful recommendations and resources they created for us. Their skilled team was great to work with, and their process of review, workshop, and design helped us achieve results that will be very useful to the business.”
Anna Marriott, Senior Consultant
