Makar is Scotland's top eco-home builder, specialising in creating inspiring, healthy, and comfortable homes. Dynam designed Makar's first logo and website back in the day, and they came to us in 2019 seeking a revamp of both

We collaborated with the Makar team to improve the brand's consistency. We built a robust set of brand guidelines to ensure future consistency after defining a new colour palette and a definitive logo and typeface.

After establishing the brand, we moved on to the website. Makar realised that their website plays a crucial part in client journeys, from initial discovery to in-depth investigation. According to SEO data, 1000 searches for phrases related to Makar are conducted each month within a 50-mile radius of Inverness alone!

The website design was updated to suit the revamped identity, with a high-end, bright, and expansive vibe to mirror the properties Makar builds for its clients. Makar's stunning photography needed to be framed in a way that maximises the impact for customers of all device sizes, while also keeping the menu structure logical and user-friendly.

Several key metrics were tracked after the website went live including pages per session, time spent on-page, and search engine rankings, which informed adjustments to the website structure, maximising the website's usability and efficacy at driving valuable inquiries.

If you think that we could help you with any of the services mentioned on our website, we'd love to hear from you.