Ulbster Arms Hotel & Lodges
The Ulbster Arms Hotel and Lodges (UAHL) is a home-away-from-home in the Highlands. Based in Halkirk, the hotel and lodges offer the perfect base for exploring the wonders of Caithness and Sutherland.
The Brief
We were tasked with bringing The Ulbster Arms Hotel brand to life. Using our team of design experts we developer a new brand and style used effective photography and copywriting to help strengthen their offering to leisure and business visitors and grow their out-of-season tourist trade.
Our Strategy
Bringing the Brand’s Essence to Life
When creating the new brand, UAHL wanted to retain the essence of the former logo but refresh it with a modern twist. Our design team created a clean, modern logo with a nod to the hotel's history and architecture.
We combined two contemporary sans-serif fonts to create the wordmark, and the headline font has a geometric design to convey an air of style and luxury. The brand's colour palette reflects the natural environment, with blues, teals, and greens inspired by the banks of the River Thurso.
The variety of accommodation available at UAHL is unmatched in the region, and to highlight this, we designed a set of symbols for each site. In addition, to locate each site and give them a sense of place, we used an aerial photograph to lay out a unique illustrative and interactive online map.
New Photography
Strong photography on a website is essential to encourage customers to make a reservation. As a result, we selected and briefed a photographer to capture high-quality imagery of the rooms, cuisine, and people. Not only does the photography reflect the UAHL brand, but it has also provided them with a suite of imagery for future marketing activities and materials.
The Results
UAHL were thrilled with how their new branding turned out. Their branding emphasises place and heritage whilst instilling in customers a sense of trust and respect.
