Your Website is Live: How to Make it a Success

Congratulations! Your website is finally live and ready to welcome web users. Now, the real work begins. It's important to ensure your website is always kept up-to-date to keep it optimised and at its best. At Dynam, we always ask our clients to consider the following key points.

Monitor the analytics

9 times out of 10, your website will be the hub of your marketing activity. It is also where potential clients and leads are directed to discover more about your business, which could ultimately lead to them converting and contacting you.

Regularly monitoring your website analytics can provide valuable insights into what works and what needs improvement. You can see which pages attract the most traffic, what sources drive the most visitors, and analyse data to see which pages need improvement.

At Dynam, we love data, so website analytics is one of the first things we look at when planning marketing activities and campaigns. If you want a session on analytics or how to create personal dashboards to make the information more digestible, contact our digital team, and they will be more than happy to share their expertise.

Keep talking to your customers for feedback

Your customers are the best source of information about their wants and needs for your website. Listen to their feedback and take notes. If you notice recurring issues, discuss them with your developer. Remember, your users aren't web developers, so pay attention to their concerns. Your web design team may have solutions to address these needs without significant redevelopments. Also, don’t be afraid to ask customers for Google reviews. Positive reviews can boost your SEO rankings and reinforce your brand as a trusted source for the products and services you provide.

Market your website so people can find it

Just because you have a website doesn’t automatically mean people will find it. To ensure that your website reaches your target audience and reaches its full potential, it’s essential to promote it effectively. You can utilise various marketing channels and platforms such as search ads, social media, content marketing, and SEO. One of our top tips is to try and build a robust strategy for driving traffic to your website when creating your marketing plan.

After we launch websites, we can offer additional services, such as Google My Business set up, Search Console site submission, and more to help your site maximise its potential.

Remember: websites have a shelf life

Due to constant advancements in web technology and changes in consumer trends, it is vital that you keep your website up to date. A website can be built perfectly, but its performance will change as algorithms and platforms evolve. If you have a web agency, ask them about the costs of maintaining your website to prevent it from becoming outdated and vulnerable, as this is something we offer for our own clients.

Keeping your website fresh and relevant will ensure that customers continue to return, contributing to your website's success and benefiting your SEO performance.

How successful is your website?

Keeping your website up to date is key to its success. By monitoring analytics, listening to your customers, marketing effectively, and staying current with advancements in web technology, you can ensure that your website remains a valuable asset to your business.

If you’re unsure about your website's performance, contact us here at Dynam. Our digital team can help audit your website to identify any issues that are holding you back.