For every design project, Dynam determines the strategic objective, then binds clear thinking to focused creativity and practicality. The result is the most powerful, cost-effective package that builds your brand, raises awareness, increases sales and drives enquiries towards conversion.
For marketing literature, we apply clear thinking to define what your business wants to communicate to your target market, and then work out how the literature can achieve it. It’s an approach that cuts through design for its own sake, or words that sound good, but don’t tie in with marketing objectives. The Dynam approach interrogates every aspect of the job – from concept and design, to copywriting, visual style and production.
Effective copywriting is a specialist skill. Dynam treats copywriting as equal to design, not its poor relation. Powerful visuals are doubly effective when partnered by strong writing. Setting the style and tone, based on detailed knowledge of product, service, target markets and objectives, is essential before our copywriter can create headlines for campaigns, write straplines that encapsulate a product, service or organisation, write body text or develop a product or service name that works.
As well as intelligent design, innovative thinking and a practical ability to stay within budget and on deadline, our skills also incorporate wide-ranging technical expertise, such as commissioning and directing photography and illustrations, and excellent production management knowledge.
The end product
Making sure the initial creative concepts are fully realised demands stringent attention to detail when a job goes into the print and production phases. Dynam’s clear thinking meets 20/20 vision for proofreading, colour proofing and liaison with the printer to ensure a high quality end product, efficient distribution systems – and a professional conclusion to the job.
The retail environment is a highly competitive arena. The art of getting your product off the shelf and into the shopping basket is a mix of thorough product knowledge and an understanding of how customers perceive your brand.
Dynam’s experience in creating memorable and effective packaging extends to new product launches including naming, repositioning existing brands, brand name development, in-store visualisation and promotions, and arresting point-of-sale.