Highlands and Islands Enterprise
We have worked closely with Highlands and Islands Enterprise (HIE) for many years to promote the support they offer to communities, businesses and social enterprises.
The biggest challenge for HIE is ensuring information about their various programmes of support reaches the right people. The Highlands and Islands region is so geographically dispersed that we always need to get creative with our messaging, visuals and platform choices to achieve the goals for the departments that we work with.
The teams in HIE that we’ve helped include International Trade, Energy, Innovation, Start-Up School and Northern Innovation Hub. We’ve been behind some of the events which have brought leading speakers from all over the globe like Strengthening Communities Conference and #hellodigital EXTRA, as well as designing and running the Highlands and Islands pavilions at national exhibitions.
Our digital strategies usually include social media and email marketing - both organic and paid. We tailor content to each platform, creating eye-catching assets within the visual identity that we’ve developed for that project. Our visual content ranges from static graphics to infographics, animations and videos, and is always supported by engaging copy focused on making the key messages as clear as our Highland streams.
Exhibition design and management
We’ve organised several large-scale exhibition pavilions for HIE at events such as All-Energy, taking the lead on finding companies to exhibit within the scheme and ensuring a cohesive, welcoming experience for visitors to the Highlands and Islands zone. We’ve also designed, planned, equipped and managed exhibition stands for one-off events - like the stand we created for Team Scotland at Ocean Energy Europe 2018. Our flowing floor plan let visitors walk through the stand area while creating more private zones for meetings. Using a modular system in tandem with Saltire-inspired banner graphic prints, seating areas and storage, we were able to position Team Scotland as an influential and progressive presence within a dynamic industry that thrives on innovation.
Our filming team has travelled from Shetland to Argyll and dealt with giant inflatable sharks and remote-controlled spiders to capture case study videos that showcase what business owners have achieved with help from HIE. From growing mushrooms using waste heat from a local distillery to a social enterprise selling their soap throughout the world, we’ve loved hearing all the stories and using them to create content which inspires other business owners.
As well as promoting HIE events, we’ve taken the reins on organising some too. From intimate breakfast seminars to a conference for 300+ delegates, our events team has delivered crucial learning and networking opportunities for a host of businesses. Our work on events has included sourcing keynote speakers, producing signage, managing AV and being there on the day to keep everything running smoothly. And drinking coffee, lots of.
Working with PR agency, 3x1, we have engaged with local, national and trade press to ensure the successes of HIE and the businesses they support are heard far and wide. We’ve secured features for HIE in the Press and Journal, Business Insider, The Herald, The Scotsman and several trade publications.