Tulloch Homes
Tulloch Homes is an award-winning housebuilder with a strong reputation in the Highlands and Moray. With more than 100 years of experience in building high-quality houses that stand the test of time, they provide an unrivalled selection of new homes in a variety of price ranges and target markets.
Tulloch Homes initially approached Dynam for consultation on their marketing strategy as well as support with omnichannel marketing campaigns. Since then, we have worked on a variety of projects with Tulloch Homes, but the ultimate objective has always been the same: to raise the company's profile and help them sell more houses.
Branding
We assisted Tulloch Homes in maintaining its professional image by providing a clear brand strategy and a precise set of brand guidelines, as well as brochures, social media content, and signage for its developments.
Campaigns
We ran several digital campaigns across PPC, social media, email, and search and display to engage Tulloch Homes target audiences. To enhance these campaigns, we created engaging visuals that combined video content, animations, and static 2D graphic elements.
Film
Our team travelled across Scotland to visit numerous Tulloch Homes sites in order to make videos that resonated with their target audiences. We produced videos to highlight various developments, present specific house types, and guide individuals through the buying process with Tulloch Homes and their after-care services.
The Results
Within a year, we were proud to have achieved:
An average cost per conversion of £6.91 across all marketing channels
A 36,000% return on investment
An average email open rate of 21% with an average click-through 4.58%
A 23% increase in Instagram followers
