Orkney Harbours
Orkney Harbours, a division of Orkney Islands Council, is responsible for the safe and efficient operation of the 29 piers and harbours throughout the Orkney Islands. Orkney Harbours is a unique attraction for the oil and gas industry, and is one of the UK’s most diverse commercial ports.
The Brief
Dynam is thrilled to work with Orkney Harbours on an ongoing basis. They initially approached us in 2020, asking for our help in launching their Masterplan, which was their vision for the future of Orkney. The Masterplan outlined new infrastructure and developments for several harbours and piers to accommodate the growing offshore wind sector. Orkney Harbours has a long history in the oil and gas industry, but it wanted to establish a new position as an important location for the renewables sector.
Our Work
The Masterplan required a launch to bring the Orkney Islands to the attention of key stakeholders. We launched a website for the Masterplan, provided them with public affairs support, and developed a social media advertising campaign to help spread the word.
We recently evolved Orkney Harbours’ Masterplan and created a new brand called Orkney Future Ports, a comprehensive project which will cover all of Orkney's future marine expansion and activities. We handled everything, from the name and logo to the website.
Expanding on success
We now support the team with social media management, paid advertising campaigns, video projects, advertisements, PR, and the annual Doon the Coast photography competition. We’ve even designed a puffin mascot for the cruise sector and had the opportunity to design and build exhibition work at major renewable events in Glasgow and Copenhagen.
Orkney Harbours is a valued, long-term client with whom we have developed a trusted partnership with over the years and we look forward to many more years of success with them.
Results
Created a 6k-strong social media community, a 1137% increase across social platforms since 2020.
Consistently delivering a 5% engagement rate on social media, which is higher than the industry average.
Delivered multiple Doon the Coast competitions, resulting in nearly 700 entries.
