Serimax
Serimax is a global leader in welding solutions, with over 40 years of expertise in welding engineering, project delivery and operational support. Working across the energy and utility industries, Serimax partners with clients around the world to deliver innovative and reliable welding solutions.
The Brief
Serimax partnered with Dynam to refresh its brand identity and strengthen its position in the evolving global energy market. The brief was to modernise the brand’s look and feel while retaining the core identity and expertise that define the business, creating a more contemporary and consistent presence that would build recognition and trust with key stakeholders.Building on this foundation, the relationship has evolved into an ongoing strategic marketing partnership. Dynam supports Serimax across brand development, external marketing, social media, content creation and internal communications, helping bring the brand to life across channels, audiences and international markets.
Brand refresh
To refresh the Serimax brand, we adopted a strategic process to update its brand assets and collateral, grounded in in-depth stakeholder consultations. By taking the time to fully understand Serimax’s products, services, values, and market positioning, we created a tailored suite of assets that truly reflect the brand’s identity and objectives.
We also developed a comprehensive set of brand guidelines to act as a core internal resource. This clear and practical document ensures consistent and effective use of the brand across all touchpoints, providing precise direction on logos, colours, typography, sector icons, and other key visual elements.
Internal Communications
Using the Microsoft SharePoint platform, we designed custom graphics and layouts for MySerimax - a central internal resource that keeps Serimax employees around the world informed with the latest business news, from project updates to corporate social responsibility initiatives and sustainability developments.
Our role has since expanded to include the ongoing management of MySerimax, helping Serimax maintain an engaging and consistent internal communications platform for its global workforce. We support the planning, creation and publication of content, ensuring employees have access to relevant company news and updates through a platform aligned with the wider Serimax brand.
We also produced a comprehensive company handbook for internal distribution, formatted for both print and digital use. This handbook tells the Serimax story while offering a deep dive into their technical expertise and product specifications.
Marketing
Dynam works in partnership with Serimax to support its wider marketing strategy, helping strengthen brand visibility, communicate its expertise and maintain a consistent presence across international markets.Our role combines strategic planning, content development and creative delivery, working closely with teams across global regions to align marketing activity with business objectives and ensure consistent brand messaging. Through ongoing consultation, we help shape content and campaign approaches, identify opportunities to strengthen audience engagement and ensure Serimax’s expertise, projects and people are represented effectively across its communications.
Together, the brand development and ongoing marketing partnership have helped Serimax present a more consistent identity, communicate its expertise to international audiences and strengthen its digital presence. The continued collaboration ensures that brand and marketing activity work hand in hand to support Serimax’s evolving business objectives.
Exhibitions
We have also been involved in the design of industry events and exhibitions worldwide. This has included visual branding and event collateral to ensure cohesive brand experiences that resonate with global audiences and strengthen Serimax’s presence in key markets.
The Results
The brand refresh established a unified and contemporary brand direction for Serimax, creating greater consistency across its touchpoints while preserving the heritage and expertise at the heart of the business. An updated vision, mission and set of core values reinforced Serimax’s commitment to innovation, performance, its people and customer satisfaction, providing a strong foundation for its wider marketing and communications.Building on this foundation, Dynam’s ongoing marketing support has helped translate Serimax’s brand identity into a more visible and engaging digital presence. After the first year, Serimax’s content had increased its visibility by more than 1,260%, engagements by 2,840% and increased its followers by 8%, all through organic activity.
Together, the brand development and ongoing marketing partnership have helped Serimax present a more consistent identity, communicate its expertise to international audiences and strengthen its digital presence. The continued collaboration ensures that brand and marketing activity work hand in hand to support Serimax’s evolving business objectives.
